Virtual Focus Groups
When you’re still shaping your case, you don’t need a verdict, you need perspective. Virtual focus groups help you explore how real people understand your arguments, witnesses, and themes long before trial begins.
When To Use Focus Groups
Discover What Resonates
Before you refine your trial story, find out what themes connect with jurors and which ones fall flat.
Identify Weak Spots
Learn which arguments raise questions or skepticism, and address them early in discovery or mediation.
Develop Voir Dire Strategy
Juror comments reveal attitudes, biases, and experiences that can inform how you approach jury selection later.
Make Strategic Decisions Sooner
Early testing can guide your approach to discovery, expert witnesses, and settlement evaluation saving time and resources later in litigation.
How It Works
1 | Define Your Goals
We meet with you to determine what you want to learn, from liability perceptions to witness credibility or damages narratives.
2 | Recruit the Right Participants
We screen for jury eligibility and recruit a balanced mix that reflects the demographic profile of your trial venue.
3 | Conduct the Session
A professional moderator guides the discussion over Zoom, using secure breakout rooms for small-group dialogue and polling tools for instant reactions.
4 | Deliver the Results
You receive qualitative insights, summarized feedback, and a recording of the full discussion, so you can revisit juror comments and refine your strategy.
When to Run a Focus Group
- Early case assessment or pre-discovery planning
- To assess risk exposure before mediation
- Before depositions to refine witness strategy
- As a complement to later-stage mock trials
- To test narrative framing or case themes
Deliverables You’ll Receive
- Custom report with recommendations for your case
- Screening data and participant demographics
- Transcripts and recordings
- Summary report of key findings and juror quotes
Focus Groups vs. Mock Trials
| Feature | Focus Group | Mock Trial |
|---|---|---|
| Purpose | Explore perceptions and reactions | Simulate real-time deliberations |
| Structure | Guided discussion | Formal presentation and deliberation |
| Outcome | Qualitative analysis | Verdict and quantitative data |
| Timing | Early to mid-case | Late-stage or pre-trial |
Our Promise to You
Our participants will be jury-eligible, will reflect the demographics of the venue where your case will be tried, and our deliberations will mirror the dynamics of an in-person mock trial. You will gain insights necessary for informed decision-making.
Turn Early Insight Into Trial Confidence
Virtual focus groups reveal how real people interpret your story so you can refine your arguments, plan your witnesses, and set expectations with clarity.