Custom Research
Every case is different. Sometimes you don’t need a full mock trial, you need targeted insight into a specific issue, witness, or theme. Virtual Jury Box Custom Research lets you design your own study from the ground up, so you can explore exactly what you want to learn, when you need it most.
What Is Custom Research?
Custom Research is a flexible framework that allows you to create specialized online studies using real jurors. You define the questions, we design the method. Whether you want to test juror reactions to a single witness, a new damages argument, or a set of voir dire questions, we can tailor the session to meet your goals.
Why Choose Custom Research
Focused Insight
When you have one key question (“How will jurors respond to this?”), Custom Research gives you the clarity to answer it efficiently and directly.
Adaptable Format
You can choose short sessions, single-issue polls, multi-phase focus groups, or extended deliberations. We’ll recommend the best approach based on your objectives, timeline, and budget.
Strategic Guidance
Every project is developed in consultation with Dr. Juli Adelman, whose background in psychology and juror behavior ensures that each study is scientifically sound and practically useful.
How It Works
1 | Define Your Research Question
Start with a single issue or theme you want to understand better. We’ll help you shape it into a clear, testable objective.
2 | Design the Study
We’ll propose an approach (from short-form focus groups to multi-session testing) along with a recommended juror profile and structure.
3 | Recruit and Conduct
We recruit qualified, jury-eligible participants matched to your venue demographics and facilitate the live session via Zoom.
4 | Analyze and Deliver
You receive a structured report summarizing patterns in perception, reasoning, and bias — along with video recordings and key insights.
What You Can Explore
Custom Research can be used to test:
- Case Themes: Which narrative resonates most with jurors?
- Damages Framing: What range of damages feels “fair” to jurors?
- Liability and Causation Issues: How do jurors assign fault and responsibility?
- Voir Dire Questions: Which biases or beliefs matter most in your venue?
- Witness Evaluation: How credible and persuasive does your witness appear?
- Exhibit Clarity: Do jurors understand complex visuals or expert testimony?
- Settlement Dynamics: How do jurors weigh evidence when compromise is on the table?
Deliverables You’ll Receive
- Participant screening and demographic summaries
- Full session recording and transcript
- Summary report of juror reactions and themes
- Key quotes and visual findings for presentation or trial prep
Ready to Design Your Own Research?
If you have a specific question, or just a hypothesis you’d like to test, Custom Research helps you find answers backed by real juror reactions.